Design is everywhere. It shapes how we see, navigate, and interact with the world—on screens, in print, and in physical spaces.
But design today often chases attention, not intention.
Life online is filled with noise—cluttered visuals, forced engagement and endless distractions. Instead of serving people, design is too often used to pull them in, to keep them hooked.
It’s exhausting.
But it doesn’t have to be. The following are some principles I try to keep in mind when I create:
1. Make Things Good
Good is a really underrated word today. Good means simple, clear and useful. Good doesn’t overwhelm. It welcomes, rather than demands. When something is truly well-made, it feels natural and gets out of the way and just works.
2. Create with Honesty and Respect
No fake urgency. No deceptive patterns. No unnecessary complexity. A design should serve its purpose—not manipulate people into engagement.
3. Create for Calm, Not Noise
The modern world is loud. Design should reduce noise, not add to it. It shouldn’t beg for attention—it should earn it by being clear, intentional, and effortless to use. We need more spaces that encourage focus, not overwhelm.
4. Build to Last
Anything fragile, bloated, or trend-dependent will break or fade. Lasting design is simple, functional, and independent. A static page beats a bloated framework. A file is better than an app.
5. Make Information Immediate
People don’t want to hunt for what they need. Give them the essentials upfront. No buried pricing. No hidden opening hours. No making people dig through menus to find what matters.
Last edited on 17 February, 2025