Frooz

Inclusive branding for vegan ice cream.

2025

How to flip the script on vegan ice cream, you may ask. While competitors sell ‘health’ or ‘substitute’, Frooz makes inclusivity and plant-based ingredients the new normal. With stripped-back black-and-white design and cheeky messaging, the brand stands for one truth: great ice cream is for everyone.

This project developed a crossmedial brand identity — spanning packaging, social media, website, and campaign assets — to bring that attitude consistently to life.

• Case Study
• Crossmedial Brand Identity
• Logo Design, Packaging, Social Media, Webdesign
• Typefaces used: Obviously